Calf ad targets rodeo at Calgary Stampede

Not everyone is excited about cowboys wrestling animals at the Stampede Rodeo.

The Vancouver Humane Society has bought a huge ad in the Calgary Herald targeting calf-roping.

It shows a cowboy putting a rope around a calf’s neck and a caption saying “That’s Entertainment?”

The Globe and Mail reports the society put up $15,000 for the ad.

The Herald refused to run a similar ad last year, to much controversy.

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