Roadkill beer is a hot seller
Posted Jul 23, 2010 7:50 pm.
This article is more than 5 years old.
A bottle of beer that comes inside the body of a tiny, dead animal.
Not only does it exist, but the new line of brew sold-out within hours Friday.
The beer, made by Scottish company “Brew Dog” costs roughly $1,000 each and has an alcohol content stronger than a bottle of whiskey.
The bottles come inside the bodies of squirrels, stoats, and hares, which are said to be roadkill.
The company says the new approach will show people there is an alternative to monolithic corporate beer and will elevate the status of the bubbly drink in our culture.
But, animals rights groups rushed to condemn the product calling it a perverse attempt at publicity.