Canadian consumer confidence continues to slide

TNS Canada reports the downward trend is now at four-months and counting.

Ongoing global economic problems, like the European debt crisis and wild swings on the stock markets are taking a toll on the psyche of Canadians.

The vice president of TNS Canada says consumers don’t see a quick end to the financial problems facing the world and that could prompt many people to rein in their holiday spending.

Norman Baillie-David says confidence is a fickle thing adding a little good news sure would be welcomed.

“Stock market rallies, if they resolve Europe and have a big announcement, we could see this bottom out, hopefully that would happen but im not putting bets on it.”

Baillie-David says an increasing number of people are now talking about putting off major purchases and more Canadians are voicing concern about job security.

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