BMO Study on Social Media Effectiveness

By News Staff

Posted Oct 26, 2011 9:44 pm.

This article is more than 5 years old.

Half of Canadian businesses believe social media has the potential to increase their profitability, according to a new BMO Bank of Montreal Survey.

However BMO’s Mark Shoniker tells 660News only 29 percent of small business owners are taking part.

“It’s easier for larger companies to endorse social media because they tend to have more employees that are younger and know their way around facebook and twitter,” adds Shoniker.

For those that use social media tools, Facebook is the most popular choice at 70 percent, followed by LinkedIn at 32 percent and Twitter 31 percent.

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