$10-million invested in Stampede centennial

Posted Nov 2, 2011 7:13 am.

This article is more than 5 years old.

Calgary Stampede executives are going all in to try to drum up international interest in the event’s centennial year.

They’ve unveiled a promotional video on the website www.funnyordie.com narrated by actor Jonathan Banks, who plays a gangster in the hit AMC series Breaking Bad.

In another ad featured in the New Yorker magazine, a calf is shown roping a cowboy, instead of the other way around.

According to The Calgary Sun, the ads are part of a $10-million campaign to pump up the biggest celebration in the Stampede’s history, happening next summer.

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