New slogan for Calgary?

Posted Jan 11, 2012 6:39 am.

This article is more than 5 years old.

Calgary may soon no longer be known as The Heart of the New West.

A search for a new slogan for the city has been in the works since 2008 when a consultant group found the current slogan didn’t hold water with tourists.

One option being considered focuses more on the energy industry component of Calgary than the cowboy theme.

“Be a part of the energy” has been used by Calgary Economic Development since last year, and has been very successful in attracting new businesses to the city.

Tourism Calgary is now considering adopting the slogan as well.

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