Pepsi is going back in time
Posted May 17, 2012 7:38 am.
This article is more than 5 years old.
Pepsi is bringing back an old favourite to try and boost its brand image.
The Pepsi Challenge was first introduced back in 1976 with participants picking whether they like Pepsi or Coke better from two unmarked samples.
And while Pepsi used to give away buttons or t-shirts, this time around the company is getting technical by using large screens to reveal which drink has been chosen, and emailing participants their results.
According to The Globe and Mail, over nine-million Canadians have taken part in the Pepsi Challenge over the years.
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