White Smithbilt’s going global in 100 Hats campaign
Posted Jun 26, 2012 6:50 am.
This article is more than 5 years old.
The iconic white Smithbilt is going global!
One-hundred of the cowboy hats are being sent out to countries all over the world in a last publicity push for the Stampede’s centennial.
“We want people to take pictures of themselves with the hat; be fun, be creative,” says Ryan McCaffrey with the Karo Group. “Upload a picture of yourself with the hat … and then you can check back to see where the hat has been around the world.”
He says each hat has a number so you can look at the associated album online.
To follow the hats’ journeys, click here.
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