New slogan bringing workers to Calgary
Posted Jan 11, 2013 6:53 am.
This article is more than 5 years old.
Officials are excited about a new slogan that is luring more global workers to Calgary.
Calgary economic development says the tag line “Be Part of the Energy” is starting to resonate overseas.
The phrase was born last year after officials decided to retire the old slogan “Heart of the new West.”
Calgary companies say they are receiving thousands of resumes after campaigns in Scotland and Ireland.
Tourism Calgary tells The Calgary Herald the new phrase is a way to present a fresh image of our city to the world.
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