OFFBEAT: Yukon government does U-turn on D ads that had social media howling
Posted Jan 26, 2016 10:07 am.
Last Updated Jan 26, 2016 1:18 pm.
This article is more than 5 years old.
The Yukon government’s recent bid to ensure residents are receiving enough Vitamin D is getting a rise out of the social media masses.
The department of Health and Social Services recently rolled out a campaign exhorting residents of the sun-deprived territory to ensure they’re getting enough vitamin D.
But the kind of activity the campaign wound up promoting is arguably best accomplished indoors.
The department’s “we all need the D” campaign, using a common slang term for the penis, quickly went viral and spawned giggly dismay across social media.
Many of the comments voiced incredulity that the Yukon government could have commited such a gaffe without realizing how the message would be interpreted.
But the department itself says the campaign was not wholly accidental, adding the bid to target a younger crowd got a little out of hand. It tweaked the ad earlier this week in the face of the mockery.
