Okotoks wins prestigious tourism award
Posted Mar 3, 2016 12:38 pm.
Last Updated Mar 3, 2016 12:51 pm.
This article is more than 5 years old.
Put your hands together for Okotoks.
The town has been awarded the Growing Rural Tourist Champion Award, which recognizes its collaboration of rural tourism partners along with providing partners with promotional and training opportunities.
Okotoks played an important role supporting the ‘Cool Little Towns’ initiative, the Foothills Holiday Roadshow, while also promoting farms within the town and M.D. of Foothills boundaries.
The award also recognized the ‘Let Your Summer Unfold in Okotoks’ campaign.
Economic Development Manager Shane Olson said the #thingstodoinokotoks hashtag went viral and social media engagement soared by 300 per cent.
“Plus our leadership of pulling together all the sub-regional communities around Okotoks and area for this cool little town’s tourism initiative,” Olson said. “We’ve been successful at moving forward.”
As a result, they’re now looking to re-brand their downtown area.
“It’s an interesting journey,” Olson added. “Tentatively, our town council has supported ‘Join the Innovation’ as our new brand for Okotoks overall and we’ve also looked at a new name to replace Old Towne Okotoks, which is tied in to innovation and technology.”
