IKEA begins ‘Giving Tuesday’ Campaign
Posted Dec 1, 2014 10:58 pm.
This article is more than 5 years old.
Following Black Friday and Cyber Monday, a Swedish company is looking forward to “Giving Tuesday”.
For the past 12 years the IKEA Foundation has been collecting donations through their soft toy campaign.
Jonathan Spampinato with the organization says the campaign runs through the Christmas season, beginning December 2nd.
“Every soft toy that gets sold at an IKEA store through this campaign period, the IKEA foundation donates one euro–or a dollar basically here to the UNICEF programs for schools in Africa…bringing education to kids in Africa and we also work with Save the Children.”
The program has raised around 90 million dollars over the years.
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