Calgary Herald gets a makeover
Posted Nov 25, 2014 7:32 am.
This article is more than 5 years old.
It’s been around for more than 130 years in the city and it’s getting a major upgrade.
Tuesday marks the launch of the “Re-imagined” Calgary Herald.
Editor Lorne Motley says Calgarians are waking up to a new Herald via print, the web, tablet and smartphone.
Motley says the changes including new apps were necessary to meet not only the demands of their subscribers.
“The media faced pressures from not only each other, but the Googles of the world and I think from a local perspective, we believe we’re well positioned to meet the demands of the consumer,” he said.
Motley says the goal of the “Reimagination” strategy, which has been in the works for more than three years, was to redefine the way the Herald is produced, presented, and consumed.
“We also need to meet the demands of the consumer of today and you can’t ignore that. It’s different ways of doing journalism and storytelling. It’s a right move for the company for sure,” he said.
The Herald has been published in Calgary for 131 years with more than 70,000 daily subscribers.
