Cracking up for a cheeky sign

EDMONTON (CityNews) – Drivers on a highway heading south of Edmonton might have come across an ordinary billboard for a garden center.

Upon closer inspection, this is not one ordinary billboard. This cheeky ad has been spreading across the internet, cracking people up.

Nearly a month ago Rachel Pasay and her husband were heading home from a property they were trying to sell when they noticed something funny with the sign.

“My husband caught the sign and he’s like ‘Oh my gosh, I think that’s this guys butt,’ and we really didn’t think much about it,” she explained. “So, I’m on Facebook, just kind of watching through the rant and rave and I didn’t see it come through, and I thought well other people must find this funny, we thought it was hilarious.”

“So yesterday (Wednesday), my husband had to go out to do a few errands, and when he drove by it again, he thought, I going to go, I’m going to go back. I’m going to go to that service road and I’m going to take a picture. Other people need to see this. So, that’s what he did.”

Pasay added that everyone seems to be talking about the billboard, “I have friends out on the east coast and they’re sharing it.”

Canadian Tire admitted to being behind the gag and released a statement saying: “The billboard for our Canadian Tire garden center in Leduc was meant to be lighthearted in nature. I change up the message on the billboard frequently and this time I wanted to bring a smile to those passing by.

“The billboard has been up for over a month and I’m surprised people didn’t notice it sooner. It will be changed out soon and I’m not sure what will go up next, but I hope people will lookout for it.”

There’s also the little matter of, who’s asset is that?

The image posted by Pasay has seen many playful puns in the comments, many of which jokingly saying, “the sign was cracked.”

During this difficult time for many, Pasay said she is glad she was able to share something that didn’t make people feel so bummed out.

“I’m just glad more people thought it was funny, and they wanted to share that with their friends and family.”