‘Alarming’ number of fatal crashes in Calgary prompts campaign from city, police

A record-high number of fatal collisions in Calgary this year has prompted a joint response from the city and its police force.

So far this year, 27 people have died on Calgary roads. Eight involved pedestrians and six involved motorcyclists.

In all of last year, 29 people lost their lives in fatal traffic collisions. Of those, 12 involved pedestrians and five involved motorcyclists.

The Calgary Police Service (CPS) and the City of Calgary say they are deeply concerned with road safety and road-user behaviour.

“This is an alarming trend that absolutely cannot continue,” says Superintendent Jodi Gach with CPS. “This isn’t just about statistics; these numbers are people. People who will never return home to their families again. The impact of serious-injury and fatal collisions is deeply felt by their loved ones and the community as a whole, including family, friends, colleagues, classmates, teammates, first responders, medical professionals and more.”

She adds that road safety is a shared responsibility, and all Calgarians need to do their part to ensure everyone gets home safe every day.

On Monday, CPS and the city are launching the ‘Join the Drive to Zero’ campaign.

It’s a three-part video series that will be rolled out over the next year, telling the story of one preventable tragedy from multiple perspectives, the agencies say.

“Our goal is to tell the story of the ripple effect caused by a single tragic incident, ultimately leading to a positive change in driving behaviour to save lives,” they add.

Tips for traffic safety

Use designated crosswalks: Always cross at marked crosswalks or intersections where drivers expect pedestrians. Do not dart out in-between parked vehicles or cross against traffic signals. 

Look both ways: Stop at the curb and look left, right and left again before crossing. Be aware of turning vehicles.

Follow signals: Obey pedestrian and traffic signals which are designed to keep people safe. Use the pedestrian push button if available to activate the ‘walk’ signal to help drivers see you. 

Watch for multiple lanes: Be cautious of vehicles in all lanes, as one car stopping doesn’t guarantee others will.

Avoid jaywalking: Jaywalking can be dangerous as drivers may not expect pedestrians to cross mid-block or in unmarked areas. 

Having the right of way does not mean it is always safe to proceed: Motorists and pedestrians should establish eye contact with each other before anyone proceeds.

Ensure visibility: Keep vehicle lights in good working condition and use headlights in snow and fog. Wearing bright reflective clothing when out after dark helps drivers spot pedestrians and cyclists.

Adhere to speed limits at all times: Posted speed limits are designed for ideal weather and road conditions. Slow down and allow for extra time to get to your destination if needed.

Avoid distracted behaviour: Pedestrians and motorists shouldn’t be using electronic devices or headphones when driving or crossing the road.