New bill aims to officially brand ‘Alberta Whisky’ with new standards

The provincial government is tightening the cap on what can be labelled ‘Alberta Whisky,’ in an effort to make the liquor more synonymous with the prairies.

Alberta Whisky would have to be made using 100 per cent Alberta water and a defined proportion of grains sourced from local farms, under a new law proposed Tuesday.

This would support farmers across the province and showcase Alberta’s agricultural strength and craftsmanship, according to the province.

The goal is to give Alberta Whisky rightfully deserved brand power, the government adds, similar to Kentucky Bourbon or Scotland scotch.

“The world wants more of everything Alberta has to offer,” said Premier Danielle Smith. “Our distillers craft some of the finest whisky in the world, using the highest quality ingredients that only Alberta can offer. This legislation would ensure Alberta distillers have the recognition they need to flourish on the world stage.”

Alberta Gaming, Liquor, and Cannabis (AGLC) would oversee compliance and enforcement of the new legislation. Participation in the labelling would be voluntary, distillers will continue to be able to make other whisky products that don’t meet the definition for ‘Alberta Whisky.’

A boost to tourism in the province is also expected alongside the introduction of the Alberta Whisky Act. The province says when distillers in Alberta succeed, more visitors are touring tasting rooms, more local bottles are on shelves, and increased economic activity flows.

Also being considered is the idea of an industry-led Alberta Whisky Trail.

AGLC says there are 45 whisky distillers in the province, 43 of which are small craft distillers. Alberta-born whiskies have consistently taken home awards in national and international competitions.

The UCP government made headlines last fall when they revealed a plan to use AI to develop and introduce the Alberta Whisky Act.