Ugly sweaters, big profit
Posted Dec 3, 2014 7:32 am.
This article is more than 5 years old.
A Calgary-based company that specializes in a new Christmas tradition is thriving, thanks to the CBC’s Dragon’s Den.
Holiday Rejects Apparel was started by a group of three 20-something engineering students out of the back of one of their homes in 2011, selling ugly Christmas sweaters.
They wanted to expand to local malls, so went to the dragons in 2013, asking for $30,000; they got the investment and paid it back in less than four months.
Now, Co-Founder Adil Hooda says the company is back on the show this evening for a follow-up.
“This episode should show-off how our progression is at malls with our Christmas sweater kiosks,” he said.
Hooda says the group managed to secure a second allotment of funding from the dragons, a first in show history, this time for $100,000 so they can open in more malls in the Calgary area.
