EPCOR Centre gets a new name
Posted Dec 18, 2014 12:09 am.
This article is more than 5 years old.
The EPCOR Centre for the Performing Arts has a new name!
The centre has been going through a redesign and will now be known as “The Arts Commons.”
CEO and President Johann Zietsman tells CityNews the new name reflects the momentum the centre has been gaining over the last few years, and best communicates where we want to be as part of Calgary’s cultural landscape.
He also says this re-brand has been in the works for quite some time.
“In 2009, we realized that the Arts Centre Transformation Capital Expansion Program was too ambitious, did not deliver enough value for money, and was going to be unacceptably disruptive to our resident companies,” he explained.
“With support from the city and the province we went through two re-designs and today we have a viable, affordable, sustainable solution that adds significant capacity while minimizing resident company disruptions.”
Zietsman says the project is on hold until they find a donor.
The centre entered into the re-branding exercise in the spring of this year and will officially launch their new name with an event in mid-May.
