ALL IN: Rogers looks to support inclusion, diversity in Canada’s communities for second year
Posted Jan 13, 2022 8:18 am.
Last Updated Jan 13, 2022 10:43 am.
Rogers Sports & Media is once again looking to support and amplify the work of equity-deserving charities and small businesses across the country.
The ALL IN initiative has already committed at least $10 million over five years to free advertising and creative services for groups that qualify, in an effort to “build a more inclusive Canada.”
The program is now in its second year, with applications once again being accepted.
“All IN was born out of Rogers Sports & Media’s desire to build a more inclusive Canada, leveraging our unique role and responsibility to address racial injustice and social unrest,” said Jordan Banks, President, Rogers Sports & Media.
Over the course of the first year, more than 17,000 ads were aired, resulting in 63 million impressions, through the ALL IN program, the company says. It also saw 26 BIPOC scholarships and mentorships awarded to people across Sportsnet, Cityline, and OMNI Television.
“Last year, we gave $2 million in advertising and creative services to our five All IN partners to showcase their invaluable work and extend their reach across Canada by amplifying their stories on both a national and local stage,” added Banks. “These organizations saw tremendous lifts in brand recognition, donations, and web traffic. We are excited to build off this momentum with All IN 2022 and spotlight even more incredibly deserving Canadian organizations.”
Big Brothers Big Sisters, Blacbiblio, Canadian Women & Sport, Friends of Ruby, and Spirit North were Rogers Sports & Media’s 2021 partners.
Looking to amplify & expand your small business or charity’s voice?
Rogers Sports & Media is providing $ million over years in free advertising & creative services to organizations that support equity-deserving groups
Apply now at https://t.co/0gxCxz7SMy #AllIN pic.twitter.com/abi6kl03NR
— Rogers Sports & Media PR (@RogersMediaPR) January 13, 2022
The company says the work done by these partners “drove meaningful change in the lives of countless Canadians and communities.”
“It really allowed us to share our story, share our work, and our impact and in turn generate awareness and support of our organization,” said Spirit North Founder and CEO Beckie Scott.
“We were also able to grow new donors and new supporters that really helped build the foundation for our Pride campaign,” Marie-Mireille Kamukuny, Development Officer & Marketing, Friends of Ruby, added.
Businesses and communities can submit an application to ALL IN’s 2022 term until Feb. 13.
Rogers is the parent company of this station.
