Most Albertans focused on buying Canadian this Black Friday: Survey

As the holiday season approaches, a new survey suggests Albertans are increasingly committed to shopping locally and supporting Canadian businesses.

According to a Square survey, 64 per cent of Albertans plan to prioritize Canadian-made products and locally owned stores this holiday season. More than half also believe their communities will rally around neighbourhood businesses — a notable increase compared to previous years.

For many shoppers, the decision is about more than just convenience.

“I view them as neighbours, and supporting your neighbours and just keeping the money in the area,” said Calgarian Melanie Matuszak.

Madison Hamill, a shopper in Calgary’s Marda Loop neighbourhood, echoed that sentiment.

“Actually feeling things before you buy them is so important to me. Seeing these beautiful shops pop up here is so awesome, and I definitely want to support that,” she said.

Retailers say the holiday rush is critical for their survival.

“It’s very important to our store. We make the most during this season, and our customers are very loyal,” explained Tayah Kloster, a sales associate at Home Treasures & More.

Local business owners also highlight the personal touch that sets them apart from online competitors.

“Especially with what we do — our jewelry — we like to personalize, so customers can really customize it for their loved one,” said Jennifer Pitoscia, owner of Jenny Be Free.

Shoppers like Ron Legere say global events have influenced their buying habits.

“What’s been going on globally, and to our lovely friends to the south… just thinking about it a little more, trying to be mindful of where your money’s going and who it’s supporting,” he said.

Beyond economics, many Albertans value the in-store experience. Kloster noted that “personal services are something customers really appreciate that you don’t get online.”

Pitoscia added that the ability to return to the same person for quick fixes builds trust and loyalty.

For others, shopping locally is about community connection.

“I can walk here, I can wander about and enjoy the community and the beautiful people,” said Matuszak.